Project · Piehole Project
Culture-first identity for a brand with an actual personality
Identity work for a brand that had no interest in being tasteful.
Situation
A food brand with a distinct voice and a visual identity that flattened it into every other food brand.
Diagnosis
The part that decided everything else. Prospects recognise themselves in constraints, not in triumphs.
The personality already existed in how the team talked. The job was to stop sanding it down.
The system
Built in sequence. Each piece assumes the one above it is settled.
Identity
A system with room for the voice rather than one that constrains it.
Applications
Packaging, signage and social, built from the same rules.
Result
An identity people recognise before they read the name.
What’s next
Seasonal applications.
Similar situation?
We will look at yours the way we looked at Piehole Project’s — the constraints first, the pretty part last. Thirty minutes and you leave with the first move, whether or not we make it together.